Journal of Experiences

#Cross-channel

Service design with people to improve the multi-channel experience

Today every experience is accessible from a combination of channels, touchpoints and actors, in connection with each other. How to improve it with Service Design.

3' reading time

TAG: user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach

Discover our activities

We observe and conceive

Data scenarios and strategies Data analysis and strategy
Involvement and brand perception Psycho-physiological measurements
Motivations and habits Qualitative and quantitative research
Physical and digital ecosystems Retail analysis

We comprehend and design

Architectures and information flows IA design
Functions of products or services Service product design
Experience and user interface Experience and user interface
Graphic identity and content Visual and content design

We listen and enhance

Opinions and attitudes Interviews and ethnographic research
Satisfaction and expectations Usability test and expert analysis
Results and preferences CRO and A/B testand preferences
Performance and online behavior Digital marketing

The Sixth W The Sixth W
Journal Journal
Laboratories of Experiences Laboratories of Experiences
Research into Experiences Research into Experiences
Design for Experiences Design for Experiences
Marketing with Experiences Marketing with Experiences
With people’s Experiences With people’s Experiences

Ita Eng