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Research guides brand strategy: the evolution of Macron
Listening to people in global UX research: how we worked with Armani
Digital experience and AI innovation with Poltrona Frau
Modern camping: a study of the criteria and trends that guide decisions
Verti Assicurazioni chooses AMPLIF-AI to measure brand experience in LLMs
From meaning to sign: an experiment in synthesis
Social listening: when listening guides decisions
Pet Food Observatory: how AI influences pet parents' choices
Measuring brand experience in LLMs: the Amplif-AI approach
How Google handles Clustering and Canonicalization
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How the visual perception of a TV spot varies according to what precedes it
The previous experiences, the context, are elements that can somehow condition the visual perception of a TV spot.
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TAG:
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis