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Laboratories of Experiences
The world is our laboratory
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
1' reading time
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Laboratories of Experiences
TSW: the beginning, the turning point, the intuition
The story of TSW, as told by its CEO and founder. From the beginning, with visibility on search engines, to the co-design of quality experiences.
2' reading time
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Research into Experiences
How the visual perception of a TV spot varies according to what precedes it
The previous experiences, the context, are elements that can somehow condition the visual perception of a TV spot.
3' reading time
TAG:
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing