Digital experience and AI innovation with Poltrona Frau
Since 2020, we have been working with Poltrona Frau on a project that combines visibility, strategic data analysis, and digital expertise to build a coherent, evolving, and relevant online presence across the brand's various markets and touchpoints.
2' reading time
Verti Assicurazioni chooses AMPLIF-AI to measure brand experience in LLMs
Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.
2' reading time
Connections between AI, research and people: the experience at the center of brand visibility
TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.
1' reading time
Italmatch Chemicals: migration to the new site and visibility on Google
SEO consultancy to preserve and maximize organic visibility on search engines in relation to the migration to the new Italmatch site.
4' reading time
TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing