TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
2' reading time
Surfing the waves of communication
How to recognize and promote good information? Here are the essential elements to combat online misinformation.
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Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
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Storytelling: the art of telling your own story
Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.
2' reading time