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Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Data analysis and privacy: the balance in analytics cookies
When Technology Block Becomes an Invitation to Human Listening
Listening to people also involves data: GA4 Data Import
Chocolate: our research together with customers to rethink the experience of brand and product
SEO positioning: evolution and aspects to reconsider
Listening to include: the right words for more inclusive communication
Designing the best gaming experience: our research for the toy industry
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Lead Ads: establishing listening and strengthening the bond between people and brands
Make the best use of Meta Lead Ads by collecting contact information and personalizing the user experience to maximize results and conversions.
2' reading time
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Marketing with Experiences
Follower acquisition campaigns: do they still exist?
Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.
3' reading time
TAG:
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design