Journal of Experiences

#Facebook Advertising

Lead Ads: establishing listening and strengthening the bond between people and brands

Make the best use of Meta Lead Ads by collecting contact information and personalizing the user experience to maximize results and conversions.

2' reading time

in Marketing with Experiences

Follower acquisition campaigns: do they still exist?

Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.

3' reading time

TAG: experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test

Discover our activities

We observe and conceive

Data scenarios and strategies Data analysis and strategy
Involvement and brand perception Psycho-physiological measurements
Motivations and habits Qualitative and quantitative research
Physical and digital ecosystems Retail analysis

We comprehend and design

Architectures and information flows IA design
Functions of products or services Service product design
Experience and user interface Experience and user interface
Graphic identity and content Visual and content design

We listen and enhance

Opinions and attitudes Interviews and ethnographic research
Satisfaction and expectations Usability test and expert analysis
Results and preferences CRO and A/B testand preferences
Performance and online behavior Digital marketing

The Sixth W The Sixth W
Journal Journal
Laboratories of Experiences Laboratories of Experiences
Research into Experiences Research into Experiences
Design for Experiences Design for Experiences
Marketing with Experiences Marketing with Experiences
With people’s Experiences With people’s Experiences

Ita Eng