Journal of Experiences

#Methods

The truth machine applied to neuromarketing? That’s how.

Maybe the truth machine doesn't really tell the truth, but neuromarketing tools can really help us to understand people's emotions.

3' reading time

in Research into Experiences

Face Reading: understanding emotions to satisfy their customers

From the facial expressions Ekman and Friesen have outlined the basic emotions, and by reading them with Face Reading it is possible to have marketing ideas.

2' reading time

TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO

Discover our activities

We observe and conceive

Data scenarios and strategies Data analysis and strategy
Involvement and brand perception Psycho-physiological measurements
Motivations and habits Qualitative and quantitative research
Physical and digital ecosystems Retail analysis

We comprehend and design

Architectures and information flows IA design
Functions of products or services Service product design
Experience and user interface Experience and user interface
Graphic identity and content Visual and content design

We listen and enhance

Opinions and attitudes Interviews and ethnographic research
Satisfaction and expectations Usability test and expert analysis
Results and preferences CRO and A/B testand preferences
Performance and online behavior Digital marketing

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Research into Experiences Research into Experiences
Design for Experiences Design for Experiences
Marketing with Experiences Marketing with Experiences
With people’s Experiences With people’s Experiences

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