TSW at the Master in Business & Management of the University of Padua
TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.
1' reading time
Facial microexpressions: what they are and what they tell us
Facial microexpressions are short-lived but provide information on basic emotions. Let's discover their meaning and their richness.
4' reading time
TSW, the Cookie Policy and the “online” Web Marketing Festival 2020
TSW, speaker at the Web Marketing Festival since 2016, was also present in 2020 in the exclusively online version of the festival.
2' reading time
What is user experience?
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
27' reading time
Online shopping in the Amazon times…
Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.
3' reading time
Google Analytics will soon introduce the features of Google Signals
Google Analytics introduces an important news to identify users' paths among different devices: its name is Google Signals. Find out more.
2' reading time
News at Google
July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.
1' reading time
TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
1' reading time
TSW and Widiba: an online bank that grew from listening
TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.
1' reading time
Candy and TSW: revolutionising the cooking experience with Watch&Touch
Candy tested with TSW and our Experience Lab the Watch&Touch oven prior to its launch on the market.
2' reading time
Neuroergonomics and Human Experience: University of Granada and University of Leeds launch new international academic collaborations with TSW
TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.
1' reading time
The sample size for neuromarketing tests
How much is it important the sample size if people for a neuromarketing test? Our Experience Lab answer will astonish you!
4' reading time
Anthropological Marketing: a research on the Human – Customer Experience
Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.
3' reading time
Cognitive load, user experience and survey methods
How is cognitive load monitored? Skin conductance (GSR), eye-tracking and electroencephalography (EEG) investigate the balance between usability of the interface and information complexity.
2' reading time
The Nudge in the Decision Making process
How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop
4' reading time
Eye Tracking: information has value when viewed
With eye tracking, people's gaze can be monitored to improve the user experience on websites, in retail and in many other contexts.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing