TikTok Shop: how social commerce revolutionizes the shopping experience
With the arrival of TikTok Shop, businesses and creators can sell online by combining entertainment and shopping in one platform.
2' reading time
Meta Ads expands to Threads: new dimensions of the ad experience
Meta integrates Threads: new ad placement expands the possibilities and ways for businesses and advertisers to reach people.
2' reading time
Personalization and intrusiveness of online advertising for people
The challenge of personalized online advertising, while respecting privacy. User preferences and non-intrusive strategies.
5' reading time
Native advertising: what it is and how to optimize it
Native advertising allows you to create relevant content, monitor metrics and customize ads to reach your target audience.
2' reading time