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Design for Experiences
The Nudge in the Decision Making process
How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop
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Marketing with Experiences
Retail transformation and Customer Experience optimization
What are the transformations in retail and in which way companies can optimize their customer experience?
3' reading time
TAG:
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO
UX and UI
CRO
digital marketing