How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop

4' reading time

in Marketing with Experiences

Retail transformation and Customer Experience optimization

What are the transformations in retail and in which way companies can optimize their customer experience?

3' reading time

TAG: eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO digital marketing

Discover our activities

We observe and conceive

Data scenarios and strategies Data analysis and strategy
Involvement and brand perception Psycho-physiological measurements
Motivations and habits Qualitative and quantitative research
Physical and digital ecosystems Retail analysis

We comprehend and design

Architectures and information flows IA design
Functions of products or services Service product design
Experience and user interface Experience and user interface
Graphic identity and content Visual and content design

We listen and enhance

Opinions and attitudes Interviews and ethnographic research
Satisfaction and expectations Usability test and expert analysis
Results and preferences CRO and A/B testand preferences
Performance and online behavior Digital marketing

The Sixth W Scientific publications Contacts Work with us

The Sixth W The Sixth W
Journal Journal
Laboratories of Experiences Laboratories of Experiences
Research into Experiences Research into Experiences
Design for Experiences Design for Experiences
Marketing with Experiences Marketing with Experiences
With people’s Experiences With people’s Experiences

Ita Eng