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Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Digital marketing as an empathetic language
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Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
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TAG:
UX and UI
CRO
digital marketing
eye tracking
usability test
experience design
product and service design
retail analysis
qualitative research
antropological marketing
The Sixth W approach
user testing
SEO