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antropological marketing
The Sixth W approach
user testing
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eye tracking
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experience design
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Luca Martorano
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Laboratories
Actual environments
Open places
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Overview
Research into Experiences
Usability and ergonomics
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Overview
Design for Experiences
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User experience and user interface
Graphic and content design
Overview
Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Pet Food Observatory: how AI influences pet parents' choices
Measuring brand experience in LLMs: the Amplif-AI approach
How Google handles Clustering and Canonicalization
Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
SEO copywriting in the AI era: a guide to GEO
Grimaldi Immobiliare partners with TSW to redesign its agencies' digital experience
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
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Luca Martorano
Luca Martorano
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Research into Experiences
Quantitative research: what is the value of an unexpected result?
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Research into Experiences
Observation reveals the true essence of experiences
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Research into Experiences
Imitation not to influence, but for better experiences
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Research into Experiences
Identify biases in the digital world for a more open and aware mind
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Research into Experiences
Predictive models: crystal ball or useful tool for designing the experience of the future?
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Research into Experiences
The role of ChatGPT in designing valuable experiences
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Research into Experiences
Improving the retail experience with people: our research on the travel agencies of the future
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Experiences in our projects
UniCredit: the best online adv campaign designed with customers and their experiences.
Related articles:
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Experiences in our projects
Pet Food Observatory: how AI influences pet parents’ choices
in
Experiences in our projects
Measuring brand experience in LLMs: the Amplif-AI approach
in
Marketing with Experiences
SEO copywriting in the AI era: a guide to GEO
in
Experiences in our projects
Grimaldi Immobiliare partners with TSW to redesign its agencies’ digital experience
in
Marketing with Experiences
TikTok Shop: how social commerce revolutionizes the shopping experience
in
Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
in
Design for Experiences
User experience improved by empathic-adaptive UX design
in
Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels