Our goal is to go beyond the impressions people state at the end of a test and measure what happens when they interact with a brand, an environment, or a product: what captures attention, what generates cognitive load, where friction arises, and what elements trigger interest and emotion.
To do this, we integrate methodologies from behavioral science, cognitive psychology, and neuroscience with cutting-edge technologies into a single scientific approach. This allows us, on the one hand, to collect reliable and comparable data; on the other, to translate complex signals into clear, actionable indicators that marketing, UX, and product teams can use to make design and strategic decisions.
The psychophysiological data we collect is interpreted alongside qualitative observations emerging during testing, such as behaviors, hesitations, recurring patterns, and think-aloud comments, as well as already available quantitative data such as analytics, funnels, and interaction performance.
This combination allows us to robustly assess the quality of the analyzed experience and its impact on key dimensions such as enjoyment, attention, and engagement, pinpointing what works, what doesn’t, and where improvements can be made.
Some of our technology partners: Tobii, SMI, Pupil Labs, CGX, Shimmer.