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digital marketing
eye tracking
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retail analysis
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Jessica Marcon
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
Labs as places of experience: designing with people
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Jessica Marcon
Jessica Marcon
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Marketing with Experiences
Dynamic product ads for prospecting: how to show the right product to the right person
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Activating effective and efficient online campaigns in the finance sector. People can tell us much more than what we think.