Inside a TSW project: from listening to people to strategic decisions
How TSW transforms listening, UX research, data, and design skills into concrete decisions. From international testing for Armani to co-designing with Pampers, discover the methods and cases that guide the most effective digital, physical and brand experiences.
3' reading time
Grimaldi Immobiliare partners with TSW to redesign its agencies’ digital experience
Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.
1' reading time
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real User Data
How to filter Cookiebot traffic on GA4 for more accurate user data, improving consent management and online privacy.
7' reading time
Privacy and personal data: when consent creates value
How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.
2' reading time
Data analysis and privacy: the balance in analytics cookies
What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.
2' reading time
Listening and data analysis: manage the impact of bots on website traffic data
Recognize and manage the impact of bots on website traffic data. Ensure accuracy of metrics and reliability of strategic decisions.
4' reading time
Can social networks and artificial intelligence dialogue?
How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.
2' reading time
Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
TAG: UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO