Journal of Experiences

#analytics

Can social networks and artificial intelligence dialogue?

How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.

2' reading time

in Marketing with Experiences

Anticipate people’s needs with predictive and prescriptive analytics

The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.

4' reading time

TAG: UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO

Discover our activities

We observe and conceive

Data scenarios and strategies Data analysis and strategy
Involvement and brand perception Psycho-physiological measurements
Motivations and habits Qualitative and quantitative research
Physical and digital ecosystems Retail analysis

We comprehend and design

Architectures and information flows IA design
Functions of products or services Service product design
Experience and user interface Experience and user interface
Graphic identity and content Visual and content design

We listen and enhance

Opinions and attitudes Interviews and ethnographic research
Satisfaction and expectations Usability test and expert analysis
Results and preferences CRO and A/B testand preferences
Performance and online behavior Digital marketing

The Sixth W The Sixth W
Journal Journal
Laboratories of Experiences Laboratories of Experiences
Research into Experiences Research into Experiences
Design for Experiences Design for Experiences
Marketing with Experiences Marketing with Experiences
With people’s Experiences With people’s Experiences

Ita Eng