Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
Card sorting: participatory design at the service of users
Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.
3' reading time
How to organize information and create value with people: Luca Rosati talks about it in TSW
The proliferation of channels and devices has generated a fragmentation of information: the answer to this fragmentation lies in relationships.
1' reading time
TAG: CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI