Doctors with Africa CUAMM and TSW: new digital experience design
TSW supported Doctors with Africa CUAMM in designing a new digital ecosystem to facilitate people's participation and access to content.
2' reading time
The new Lazzaris Store: an e-commerce design that enhances UX and brand history
How to design an e-commerce site that showcases a historic brand: the new Lazzaris Store combines tradition, content, and user experience in a digital ecosystem designed to facilitate discovery and purchase.
2' reading time
Digital experience and AI innovation with Poltrona Frau
Since 2020, we have been working with Poltrona Frau on a project that combines visibility, strategic data analysis, and digital expertise to build a coherent, evolving, and relevant online presence across the brand's various markets and touchpoints.
2' reading time
Sound Information Architecture: the case of the Sirens for Acqua Alta in Venice
Discover how the sound architecture of sirens in Venice improves communication and user experience in acqua alta situations.
3' reading time
Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
9' reading time
17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
3' reading time
Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
Card sorting: participatory design at the service of users
Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.
3' reading time
How to organize information and create value with people: Luca Rosati talks about it in TSW
The proliferation of channels and devices has generated a fragmentation of information: the answer to this fragmentation lies in relationships.
1' reading time