Brand Perception study in the Automotive: Audi VS Mercedes
Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.
1' reading time
Neuromarketing and Brand engagement
Thanks to neuromarketing, it is possible to test how much customers are loyal to the brand, measuring the brand engagement.
4' reading time
Brands and associated emotions: usability in the Zero Moment of Truth
Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.
4' reading time