The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
Positioning and Creativity on Facebook Ads: things to know
What are the best placements, and what is the right creative on Facebook Ads, Instagram, Audience Network and Messenger? Let's find out.
3' reading time
I will follow you until you buy (or almost): what dynamic remarketing is and how it works
Overview of use of dynamic remarketing and performances on the main digital advertising platforms, Google Ads and Facebook Ads.
5' reading time
Branded Content and Branded Entertainment: the case of Digital Visual Novels created with Despar
Branded Content and Branded Entertainment for the storytelling of Despar, through the Digital Visual Novels on Instagram.
5' reading time
2018 tips: what it means to start from the experience of people
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
3' reading time
How to change the concepts associated with a brand?
Is it possible that the brand image really changes after watching a TV commercial? The TSW Experience team has developed a scientific method.
1' reading time
Brand Protection: the study on online brand protection
Fraudulent sites are a treat for brand. We studied if and how consumers perceive these sites. Our answers are in the complete study free for download.
1' reading time
Brand Perception study in the Automotive: Audi VS Mercedes
Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.
1' reading time
Neuromarketing and Brand engagement
Thanks to neuromarketing, it is possible to test how much customers are loyal to the brand, measuring the brand engagement.
4' reading time
Brands and associated emotions: usability in the Zero Moment of Truth
Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.
4' reading time