How we studied Bottega Veneta's e-commerce experience in Italy, the United States, Japan, and Korea, to transform behaviors, expectations, and perceptions into opportunities for improvement.
ChatGPT Ads opens up a new space for digital advertising: a conversational channel where you can engage people as they explore their needs and options. TSW supports brands with an approach based on research, data, and Amplif-AI.
At TSW's Cosmeceuticals Observatory, focus groups become a research tool for understanding needs, selection criteria, and trust signals, and for designing more relevant touchpoints and brand experiences.
How to design an e-commerce site that showcases a historic brand: the new Lazzaris Store combines tradition, content, and user experience in a digital ecosystem designed to facilitate discovery and purchase.
A good Conversational UX doesn't just add a touchpoint: it builds a useful, reliable, and measurable service, capable of generating trust between the user, the algorithm, and the brand in generative AI contexts.
In the world of luxury, appearances aren't enough: a Bain & Company report highlights how AI is transforming the way brands are talked about, compared, and perceived.
At our event at TSW, we explored the complexity of generative responses and the new challenges for brands in AI, presenting Amplif-AI, the method developed to analyze visibility and representation in LLMs.
TSW tested Camping Ca'Savio's new digital ecosystem in Germany to assess its clarity, consistency, and ability to convey the brand's regenerative vision.
How is the perception of the Macron sportswear brand evolving? TSW's research project analyzes the positioning, values, and impact of the O.N.E. collection.
When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.
Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.
TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.
TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.