Gamification Marketing: the winning case Despar Nordest
What Gamification Marketing is, how it works and how to implement it. Examples of Gamification Marketing: the Despar Nordest case.
4' reading time
Social Media Manager: what he does and what are his skills
Who is the Social Media Manager: what he does in a Social Media Marketing Agency and what are his main skills.
3' reading time
Proximity Marketing: why it is so important for Digital Marketing
The fifth P, Proximity, of Proximity Marketing, now an essential tool for Digital Marketing and Shopping Experience.
4' reading time
The Implicit Association Test (IAT), a tool for studying the relevance of the associative connections of our memory
Today the IAT test is an indispensable tool for brand assessment, which investigates the implicit associations of the user.
3' reading time
Marketing and communication: the differences, for companies and for people
Definitions and characteristics of marketing and communication. What are the differences between these two disciplines, from different points of view.
4' reading time
TSW at SMXL 2020 in Milan: the Discovery Campaigns
TSW, in the person of Jessica Marcon, attended at SMXL 2020 in Milan, with a speech on the Google Ads Discovery Campaigns.
3' reading time
The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
Positioning and Creativity on Facebook Ads: things to know
What are the best placements, and what is the right creative on Facebook Ads, Instagram, Audience Network and Messenger? Let's find out.
3' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing