Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.
TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.
TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.