Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
1' reading time
The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
2' reading time
The importance of content strategy to offer personalized and relevant experiences
Developing an effective content strategy allows you to involve people by offering them personalized and relevant experiences.
2' reading time
Retargeting and remarketing: beyond technology to develop authentic connections
Differences between retargeting and remarketing in online marketing, strategies that create authentic connections with your audience and increase brand loyalty.
1' reading time
Identify biases in the digital world for a more open and aware mind
Bias in the digital world can influence our decisions. Become aware of it and develop an open mind for a more rational and free life.
2' reading time
Storytelling: the art of telling your own story
Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.
2' reading time
Data analysis to improve the customer experience
Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.
4' reading time
The importance of brand perception for brand reputation
Satisfy the needs of the public and offer a rewarding experience. Brand perception in the creation of a solid brand reputation.
2' reading time
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
Baci Perugina with TSW: how experience affects product evaluation
How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?
1' reading time
Prada with TSW: Engaging customers to create an extraordinary digital experience
Prada and TSW: together to improve the digital experience on Prada.com, engaging customers with captivating design and personalized content.
1' reading time
Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
2' reading time
Sound branding: the experience that passes through sound
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
3' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
How brand perception changes depending on cognitive load and emotional intensity during navigation
Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.
3' reading time
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time