Social media management: can it contribute to company growth?
Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.
4' reading time
Follower acquisition campaigns: do they still exist?
Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.
3' reading time
The importance of listening on social media
Social Listening: active listening to the public and data analysis to optimize marketing strategies on social networks and reach business opportunities.
2' reading time
Social media and brand reputation: how they impact the digital experience
Overseeing social channels with the right content makes the difference in terms of brand image in the minds of consumers, and in creating valuable experiences.
2' reading time
People and social media: our research to design more effective experiences and content
Our research on the experience of using social media and on the variation in eye behavior depending on the structure of the channel.
2' reading time
TAG: The Sixth W approach user testing SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing