#The Sixth W approach

WITH: a new concept of relationship with people, a model of care for their expectations and needs, an iterative, qualitative and quantitative listening protocol.

Constructive dialogue: when client and designer meet
Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.
3' reading time
Content marketing in TSW: content, people, experiences
TSW creates a joint venture with Gushmag, professionals network dedicated to the creation of editorial, content marketing and storytelling projects.
1' reading time
Beyond digital: analyze the omnichannel customer journey
Understand customer journey, that is considering user like a precious resource between the interconnection between different touchpoints and the link among channels.
4' reading time
TAG: digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing SEO UX and UI CRO