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usability test
experience design
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qualitative research
antropological marketing
The Sixth W approach
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Alessia Marzin
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
Listening places
Our history
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Laboratories
Actual environments
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Research into Experiences
Usability and ergonomics
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Design for Experiences
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Graphic and content design
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
Overview
Online Surveys
Grimaldi Immobiliare partners with TSW to redesign its agencies' digital experience
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
Building trust through privacy and cookie management
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real…
TSW with Old Wild West: we co-design the new digital strategy, starting from social…
Privacy and personal data: when consent creates value
After the Google Core Update: SEO positioning to come
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Alessia Marzin
Alessia Marzin
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Marketing with Experiences
Social listening: what it is and how to integrate it into your digital strategy
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Experiences in our projects
Woolrich and brand health research: how to assess the health of a brand with the help of people
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Marketing with Experiences
How to choose the metrics for a correct evaluation of a social media strategy
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Marketing with Experiences
From earned media to social media exit
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Marketing with Experiences
TikTok Shop: how social commerce revolutionizes the shopping experience
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Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
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Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels
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Experiences in our projects
Open Places: our research on the brand experience in the Spirits world
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Marketing with Experiences
Brands that make their voices heard (and know how to listen)