Design for Experiences

Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.

From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.

What happens when a person is in front of an artwork? How do we move when find ourselves in a museum?

A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.

There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.

TSW was at Milan Design Week to analyze interest for detectors and people experiences, in order to measure their emotions.

How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop

Usability and neuromarketing integration can take to a complete understanding of the experience of people.

What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.

Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.