#Ricerca

TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.

TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.

A guide to Generative Engine Optimization (GEO), how to create content that stands out in new AI-driven searches.

TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.

Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.

TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.

How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.

In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.

We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.

TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.

KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.

Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.

A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.

TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.

In the project Open Places we listened to customers of the main educational games brands to understand their purchasing choices and design future scenarios.

The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.