The delicate balance between expert analysis and usability test
We explain the relationship between expert analysis and usability test, two activities that we conduct with our research and UX design areas.
2' reading time
Continuous research: the TSW approach to designing better experiences
Always active research laboratory where science is a tool for listening to people, to design the best experiences together with companies.
3' reading time
De’Longhi: the usability test in people’s homes
The test environment greatly affects the results of a usability test. The choice of location is part of the planning of our research activities.
2' reading time
Screen size as a variable for designing better experiences with people
Research on how the size of screens impacts the viewing experience of video content and consequent gratification.
2' reading time
What neuromarketing is (not) and how neuroscience and research improve customer experience
Neuromarketing and neuroscience are shedding their sensationalist meanings, leaving only what is solid and applicable.
3' reading time
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
TSW, and its SEO and Digital Analytics teams, designed the best search experience that users could have together with the Salone del Mobile.
1' reading time
Woolrich and brand health research: how to assess the health of a brand with the help of people
What is brand health research and how is it measured, how to evaluate the health of a brand with the help of people. The Woolrich case.
5' reading time
Qualitative research
TSW continuously works on qualitative research, on the pursuit of quality, an investment made of foresight, intelligence, courage.
2' reading time
TAG: SEO UX and UI CRO digital marketing eye tracking usability test experience design product and service design retail analysis qualitative research antropological marketing The Sixth W approach user testing