How TSW transforms listening, UX research, data, and design skills into concrete decisions. From international testing for Armani to co-designing with Pampers, discover the methods and cases that guide the most effective digital, physical and brand experiences.
Time is precious and must be respected. This means not only reducing waits and steps, but designing clear, useful, and consistent experiences that help people navigate, choose, and act with reliable information and continuity across site, store, and support.
How we studied Bottega Veneta's e-commerce experience in Italy, the United States, Japan, and Korea, to transform behaviors, expectations, and perceptions into opportunities for improvement.
ChatGPT Ads opens up a new space for digital advertising: a conversational channel where you can engage people as they explore their needs and options. TSW supports brands with an approach based on research, data, and Amplif-AI.
At TSW's Cosmeceuticals Observatory, focus groups become a research tool for understanding needs, selection criteria, and trust signals, and for designing more relevant touchpoints and brand experiences.
A good Conversational UX doesn't just add a touchpoint: it builds a useful, reliable, and measurable service, capable of generating trust between the user, the algorithm, and the brand in generative AI contexts.
In the world of luxury, appearances aren't enough: a Bain & Company report highlights how AI is transforming the way brands are talked about, compared, and perceived.
At our event at TSW, we explored the complexity of generative responses and the new challenges for brands in AI, presenting Amplif-AI, the method developed to analyze visibility and representation in LLMs.
TSW tested Camping Ca'Savio's new digital ecosystem in Germany to assess its clarity, consistency, and ability to convey the brand's regenerative vision.
In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.
How is the perception of the Macron sportswear brand evolving? TSW's research project analyzes the positioning, values, and impact of the O.N.E. collection.
When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.
Since 2020, we have been working with Poltrona Frau on a project that combines visibility, strategic data analysis, and digital expertise to build a coherent, evolving, and relevant online presence across the brand's various markets and touchpoints.