Screen size as a variable for designing better experiences with people
Research on how the size of screens impacts the viewing experience of video content and consequent gratification.
2' reading time
What neuromarketing is (not) and how neuroscience and research improve customer experience
Neuromarketing and neuroscience are shedding their sensationalist meanings, leaving only what is solid and applicable.
3' reading time
TSW with Salone del Mobile: how SEO, Digital Analytics and sensory research improve the quality of customer experience
TSW, and its SEO and Digital Analytics teams, designed the best search experience that users could have together with the Salone del Mobile.
1' reading time
Woolrich and brand health research: how to assess the health of a brand with the help of people
What is brand health research and how is it measured, how to evaluate the health of a brand with the help of people. The Woolrich case.
5' reading time
Qualitative research
TSW continuously works on qualitative research, on the pursuit of quality, an investment made of foresight, intelligence, courage.
2' reading time