Observing the experience in the bookshop: a research project within the Mondadori Store bookshops
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
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TSW: a continuous research center for companies capable of listening
TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.
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Unconventional Marketing: advertising that becomes an experience
Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.
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How Forel gave the floor to her collaborators, and listened.
TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.
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Design: creating, and shaping, by listening to people’s experiences
Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.
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Observation reveals the true essence of experiences
The art of observation reveals meanings often overlooked. Insight into its role in research and how to learn to use it consciously.
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17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
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Imitation not to influence, but for better experiences
How neuroscience has opened new frontiers in understanding the mechanisms of imitation. Evolution of its concept in marketing.
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Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
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TV commercials and analysis of psychophysiological responses
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
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Mouseflow, usability tests and the importance of listening to people
User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.
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Identify biases in the digital world for a more open and aware mind
Bias in the digital world can influence our decisions. Become aware of it and develop an open mind for a more rational and free life.
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Improving people’s experience with electroencephalogram (EEG)
In this article we will explore how using the EEG can help improve people's experience to make deeper and more meaningful connections.
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How cognitive neuroscience applies in marketing
We want to underline how much neuroscience can help us understand, at a different level, the real element of value: people.
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Usability test: when and why to use think aloud, eye-tracker and GSR
Like Think Aloud, Eye-Tracker and GSR can help understand user behavior and needs, to design successful experiences.
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Usability testing with and without a facilitator: what’s the difference?
We understand why a facilitated usability test can enrich the user experience and business knowledge of your audience.
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