ChatGPT Ads opens up a new space for digital advertising: a conversational channel where you can engage people as they explore their needs and options. TSW supports brands with an approach based on research, data, and Amplif-AI.
How to design an e-commerce site that showcases a historic brand: the new Lazzaris Store combines tradition, content, and user experience in a digital ecosystem designed to facilitate discovery and purchase.
In the world of luxury, appearances aren't enough: a Bain & Company report highlights how AI is transforming the way brands are talked about, compared, and perceived.
How is the perception of the Macron sportswear brand evolving? TSW's research project analyzes the positioning, values, and impact of the O.N.E. collection.
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
How to maximize the potential of targeting with Customer Match on Google Ads and bring customers closer to your brand in a targeted and personalized way.