TikTok Shop: how social commerce revolutionizes the shopping experience
With the arrival of TikTok Shop, businesses and creators can sell online by combining entertainment and shopping in one platform.
2' reading time
Connections between AI, research and people: the experience at the center of brand visibility
TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.
1' reading time
TSW with Old Wild West:
TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.
3' reading time
Open Places: our research on the brand experience in the Spirits world
TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.
2' reading time
Brands that make their voices heard (and know how to listen)
Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.
2' reading time
Chocolate: our research together with customers to rethink the experience of brand and product
TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.
2' reading time
The power of smell in creating immersive experiences
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
3' reading time
Quantitative research: what is the value of an unexpected result?
Hidden value of nonresults in quantitative research. Unexpected results offer new insights for understanding and improving business strategies.
3' reading time
Newsletter to put people at the centre: 5 practical tips
From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.
2' reading time
Brands and people closer: how Customer Match enhances targeting on Google Ads
How to maximize the potential of targeting with Customer Match on Google Ads and bring customers closer to your brand in a targeted and personalized way.
2' reading time
Designing valuable content: the importance of shooting in a social campaign
Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.
3' reading time
The marketing of nostalgia: creating connections with experiences
Nostalgia marketing and retro-marketing create unique emotional connections with the past, driving branding and communications strategies.
3' reading time
Social media management: can it contribute to company growth?
Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.
4' reading time
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
2' reading time
Lead Ads: establishing listening and strengthening the bond between people and brands
Make the best use of Meta Lead Ads by collecting contact information and personalizing the user experience to maximize results and conversions.
2' reading time
Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
1' reading time