User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
SAVE, an integrated services management company for the Venice-Treviso-Verona-Brescia airport system, has commissioned TSW to study the experiences of travellers at Venice Marco Polo airport.
In a world in which technological progress is continuous and artificial intelligence increasingly enters everyday life, how does the relationship between man and technology reframe itself and evolve?
Starting from people means above all to follow their path of fruition in the touchpoints they have with the brands, amplifying their experience and stimulating, with the contents, emotional reactions.
Anthropological marketing help us understanding that human aspect that goes beyond the one related to the role of customer, focusing on human culture, between psychology and philosophy.
Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.