How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us.
Anteprima in modalità mobileAnteprima in modalità desktop
What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.
Mood board, style tile and style guides: the tools to activate a dialogue between designer and client and achieve the objectives of a project together.