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Christian Carniato
The Sixth W
TSW manifesto
With is The Sixth W
With people
Mixed methods approach
Within and “without” experiences
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Marketing with Experiences
Visibility and search paths
Measurements and relevance
Content and relationships
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Online Surveys
Pet Food Observatory: how AI influences pet parents' choices
Measuring brand experience in LLMs: the Amplif-AI approach
How Google handles Clustering and Canonicalization
Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
SEO copywriting in the AI era: a guide to GEO
Grimaldi Immobiliare partners with TSW to redesign its agencies' digital experience
TikTok Shop: how social commerce revolutionizes the shopping experience
Connections between AI, research and people: the experience at the center of brand visibility
Meta Ads expands to Threads: new dimensions of the ad experience
User experience improved by empathic-adaptive UX design
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Christian Carniato
Christian Carniato
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Laboratories of Experiences
We measure people’s emotional involvement
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Design for Experiences
The value of time in User Experience
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Laboratories of Experiences
Fewer personas, more people
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Laboratories of Experiences
The world is our laboratory
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Laboratories of Experiences
Companies and customers: two different planets?
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Laboratories of Experiences
TSW: the beginning, the turning point, the intuition
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Laboratories of Experiences
Open places to find and give hospitality to People’s Experiences
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Design for Experiences
The Sixth W Manifesto
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Experiences in our projects
Pet Food Observatory: how AI influences pet parents’ choices
in
Experiences in our projects
Measuring brand experience in LLMs: the Amplif-AI approach
in
Marketing with Experiences
SEO copywriting in the AI era: a guide to GEO
in
Experiences in our projects
Grimaldi Immobiliare partners with TSW to redesign its agencies’ digital experience
in
Experiences in our projects
Connections between AI, research and people: the experience at the center of brand visibility
in
Design for Experiences
User experience improved by empathic-adaptive UX design
in
Marketing with Experiences
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real User Data
in
Experiences in our projects
TSW with Old Wild West:
we co-design the new digital strategy, starting from social channels