Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
Data analysis to improve the customer experience
Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.
4' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
KPIs: everything you need to know about performance indicators
The KPIs, their meaning, and their use in the company, and in the Marketing disciplines. Why they are so important, how to choose them.
5' reading time
The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
Data Analyst: what it does and why it is essential
The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.
6' reading time
What, how and why: GlobalWebIndex and the behavior of people online
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
5' reading time
Google Analytics will soon introduce the features of Google Signals
Google Analytics introduces an important news to identify users' paths among different devices: its name is Google Signals. Find out more.
2' reading time
News at Google
July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.
1' reading time
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