Building trust through privacy and cookie management
Digital marketing strategies that respect privacy, improve conversions and build trust with customers.
1' reading time
How to Filter Cookiebot Traffic and Exclude It from GA4 to Listen to Real User Data
How to filter Cookiebot traffic on GA4 for more accurate user data, improving consent management and online privacy.
7' reading time
Privacy and personal data: when consent creates value
How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.
2' reading time
We measure people’s emotional involvement
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
1' reading time
Data analysis and privacy: the balance in analytics cookies
What is the role of analytics cookies in web analytics and how to balance the use of data with respect for privacy.
2' reading time
Listening to people also involves data: GA4 Data Import
How to correct and clean e-commerce data with Python and GA4's Item Data Import for more accurate and optimized analysis.
8' reading time
Listening and data analysis: manage the impact of bots on website traffic data
Recognize and manage the impact of bots on website traffic data. Ensure accuracy of metrics and reliability of strategic decisions.
4' reading time
Can social networks and artificial intelligence dialogue?
How the interaction between social networks and artificial intelligence (AI) is redefining the landscape of digital communication.
2' reading time
Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
Data analysis to improve the customer experience
Companies use data analysis to improve UX and build customer loyalty. Machine learning, predictive models and AI in the future of data analysis.
4' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
SEO consulting and the hospitality approach
What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.
6' reading time
KPIs: everything you need to know about performance indicators
The KPIs, their meaning, and their use in the company, and in the Marketing disciplines. Why they are so important, how to choose them.
5' reading time
The importance of content analysis and the tools you should use
What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.
2' reading time
Data Analyst: what it does and why it is essential
The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.
6' reading time
What, how and why: GlobalWebIndex and the behavior of people online
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
5' reading time