#analytics

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

What is and how does the SEO consultancy for TSW work, according to the approach of welcoming users and search engines.

The KPIs, their meaning, and their use in the company, and in the Marketing disciplines. Why they are so important, how to choose them.

What kind of insights can content analysis provide, and what are the most valid tools for valuable content marketing.

The work of the Data Analyst is now strategic for every business. Find out how professionals listen to the network to provide management support.

In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.

Google Analytics introduces an important news to identify users' paths among different devices: its name is Google Signals. Find out more.

July 24th is an important date for those who work in digital marketing. Google will implement a reorganization of its products dedicated to analysts and advertisers. This "revolution" should lead to positive changes both in terms of operations and in the format of the instruments themselves.