Measuring brand experience in LLMs: the Amplif-AI approach
TSW's AMPLIF-AI measures how generative AI systems represent a brand and how it changes the information mediation that impacts people's perceptions and choices.
3' reading time
Tarpit and Data Poisoning: antagonism towards Generative AI and online visibility
Tarpit and data poisoning techniques negatively impact Generative AI and online visibility.
4' reading time
SEO copywriting in the AI era: a guide to GEO
A guide to Generative Engine Optimization (GEO), how to create content that stands out in new AI-driven searches.
9' reading time
Connections between AI, research and people: the experience at the center of brand visibility
TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.
1' reading time
TSW with Old Wild West:
TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.
3' reading time
Privacy and personal data: when consent creates value
How informed consent can create value, improving the dialogue between users and companies through transparency and mutual trust.
2' reading time
Brands that make their voices heard (and know how to listen)
Discover how verbal identity makes a brand unique, communicating values and engaging the public with consistency and authenticity.
2' reading time
Chocolate: our research together with customers to rethink the experience of brand and product
TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.
2' reading time
The power of smell in creating immersive experiences
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
3' reading time
Newsletter to put people at the centre: 5 practical tips
From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.
2' reading time
Designing valuable content: the importance of shooting in a social campaign
Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.
3' reading time
Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
1' reading time
The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
2' reading time
The importance of content strategy to offer personalized and relevant experiences
Developing an effective content strategy allows you to involve people by offering them personalized and relevant experiences.
2' reading time
Retargeting and remarketing: beyond technology to develop authentic connections
Differences between retargeting and remarketing in online marketing, strategies that create authentic connections with your audience and increase brand loyalty.
1' reading time
The power of rebranding: involving people in the transformation process
Rebranding: involving people in the transformation process increases emotional connection, achieves lasting results and creates an authentic identity.
2' reading time