#brand consideration

The test environment greatly affects the results of a usability test. The choice of location is part of the planning of our research activities.

With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.

Is it possible that the brand image really changes after watching a TV commercial? The TSW Experience team has developed a scientific method.

Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.

Autogrill is the leading company in the travel catering services industry. Historically committed to enhancing its offer, it has recently worked in collaboration with the University of Gastronomic Sciences in Pollenzo to develop the Bistrot concept.

How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us. Anteprima in modalità mobileAnteprima in modalità desktop

What happens if the brand image perceived by users differs from the one communicated by advertising? How can we measure effectiveness?

Thanks to neuromarketing, it is possible to test how much customers are loyal to the brand, measuring the brand engagement.