Listening to include: the right words for more inclusive communication
The importance of listening, understanding, and adopting inclusive language to reflect and promote social diversity.
5' reading time
The evocative power of words: creating valuable content to generate connections
Language and word choice can evoke emotions, build meaningful relationships, and turn communication into a memorable experience.
2' reading time
Newsletter to put people at the centre: 5 practical tips
From personalization to active involvement, 5 practical tips for creating newsletters that put people at the centre.
2' reading time
Designing valuable content: the importance of shooting in a social campaign
Discover the potential of a photo shoot for a social campaign and how it can improve the relationship between your brand and people.
3' reading time
Search experience: Google SGE (Search Generative Experience)
Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.
6' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
How to Put Art in a Book: art at the service of people
What is the role of publishing in its multiple relationships with art. Exhibition curated by Leonardo Sonnoli and hosted at the Teatrino of Palazzo Grassi, Venice.
1' reading time
17th Architecta Summit 2023: the central role of people
Architecta Summit 2023 in Venice: reflections on language, synergies and innovation. The design choices favor collaboration and importance of people.
3' reading time
Microcopy: details that revolutionize people’s experience
The power of microcopy: guide users, build trust, reduce errors and encourage action. Create an extraordinary digital experience.
3' reading time
Google Core Update: anticipate changes to dominate the SERPs
Google's Core Updates influence the positioning of websites in the SERPs. How to prepare and recover your ranking after an update.
5' reading time
Surfing the waves of communication
How to recognize and promote good information? Here are the essential elements to combat online misinformation.
2' reading time
How listening to people changed the rules of Twitter (or X)
The evolution of Twitter: the character limit, threads and new features under discussion; maintaining rapid and effective communication.
1' reading time
Instagram launches Threads, the new social network
Threads is Instagram's new messaging app that challenges Twitter. Ability to share content with close friends and create more intimate connections.
2' reading time
Artificial Intelligence and SEO combined to offer a better experience
How artificial intelligence is influencing organic positioning, and how to guide it to obtain optimal results.
4' reading time
The art of simplicity: how to make content clear, engaging and pleasant to read
To reach people's hearts and minds it is essential not only to write interesting content for them, but to make it simple for them. Here's how.
2' reading time
Storytelling: the art of telling your own story
Storytelling transforms the brand into an immersive experience. Creating empathy with the story and communicating complex ideas is possible.
2' reading time