We enhance experiences by listening: the TSW approach
The 5 W rule today has a new element, which is fundamental for us: the WITH. A notion of togetherness that is the basis of the deep motivations of many of our practices.
2' reading time
TSW speaker at Measuring Behavior 2018 in Manchester
TSW ha presentato i suoi case e organizzato un tavolo di lavoro interdisciplinare al symposium “Integration of traditional and neuroscientific techniques in the study of consumer behaviour: the contribution of Neuromarketing”.
1' reading time
Let’s start from why: the value of people’s experiences according to TSW
Testiamo e miglioriamo le esperienze con le persone, non solo “per” le persone. Lavoriamo con le aziende, non solo “per” le aziende.
2' reading time
LeDoux’s “double path”: the two different ways of reacting to brain stimuli
How does the brain process information and stimuli? The "double way" of neuroscientist Joseph LeDoux explains a theory.
9' reading time
A (healthy) reflection on neuromarketing
A reflection on neuromarketing in relation to traditional market research and the criticisms that are made against it.
2' reading time
Beyond digital: analyze the omnichannel customer journey
Understand customer journey, that is considering user like a precious resource between the interconnection between different touchpoints and the link among channels.
4' reading time
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