Care is a key concept in designing experiences that are simpler, more accessible, and closer to people's needs. It is a concrete approach to building trust, improving products and services, and creating more authentic, lasting relationships.
How Service Design can make healthcare more human by designing care pathways that are clear, accessible, and centered on patients, caregivers, and professionals.
Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?
Anthropological Marketing is an interdisciplinary approach that uses strategies and techniques that combine qualitative research aimed at studying the cultural values of the target in relation to market needs.
How to encourage the choices of consumers, and more generally of people? Nudging and gentle push can help us.
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