KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.
The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.
TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.