How we studied Bottega Veneta's e-commerce experience in Italy, the United States, Japan, and Korea, to transform behaviors, expectations, and perceptions into opportunities for improvement.
How to design an e-commerce site that showcases a historic brand: the new Lazzaris Store combines tradition, content, and user experience in a digital ecosystem designed to facilitate discovery and purchase.
In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.
How is the perception of the Macron sportswear brand evolving? TSW's research project analyzes the positioning, values, and impact of the O.N.E. collection.
KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.
The power of smell in marketing: it creates unique sensory experiences, strengthens brand identity, and builds customer loyalty with emotional memories.
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.
The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.