#With

In the AI era, the role of the UX Designer is evolving. The focus is increasingly on research, interpretation, and understanding of people.

How is the perception of the Macron sportswear brand evolving? TSW's research project analyzes the positioning, values, and impact of the O.N.E. collection.

When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.

Since 2020, we have been working with Poltrona Frau on a project that combines visibility, strategic data analysis, and digital expertise to build a coherent, evolving, and relevant online presence across the brand's various markets and touchpoints.

The TSW Research Observatory investigates, by listening to users, how camping is changing today: between the desire for nature, the need for comfort, and new decision-making logics.

Verti Assicurazioni has chosen AMPLIF-AI, TSW’s proprietary infrastructure, to measure how large language models (LLMs) portray the brand and compare it to competitors in people’s decision-making processes.

Transforming a party game into a visual language experiment: 5 people, 20 words, a timer, and many interpretations. A timed drawing game as a co-creation tool to make shared meanings, ambiguities, and metaphors visible.

Social listening today goes beyond monitoring: listening to online conversations allows you to guide strategic decisions, improve processes, and respond to people's real needs.

TSW Pet Food Observatory: we listen to pet parents and analyze how LLMs influence choices, to transform real needs and conversations into actionable insights and clearer, more credible, and useful experiences.

A guide to Generative Engine Optimization (GEO), how to create content that stands out in new AI-driven searches.

Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.

TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.

Empathic-Adaptive UX Design, an innovative approach to empathetic user experiences, dynamically personalized as there is an emotional connection.

TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.

In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.

We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.