TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.
In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.
Second chapter of the trilogy starring Professor John Smith, of the Psychology of Cognitive Processes faculty at Boston University. The arrival in Milan with Fred Livingstone, and the meeting with Ludovico Macchi.
The way to regain decision-making freedom, free will, in living one's life, passes through an awareness of a problem, called deprivation of the cultural ego and subjection to three social states that place themselves above the lower layer, the masses.
Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.
In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
Each of us today is connected daily in various stories in episodes, in life, and on the screen, from which a fusion between being a virtual protagonist and being a real protagonist, in a perceptive amalgam that we set at will, giving dynamism to the line of demarcation beyond which one comes into play.
With the Sixth W approach, TSW creates simple, natural, rewarding, and therefore, as the Slow Food founder Carlo Petrini says, more good, clean and fai experiences.