#With

We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.

In TSW, the main focus of interest is the experiences lived by people, some of these increasingly shifting towards digital, as in the case of retail.

Methodical insight into our approach based on listening and analysis of experiences. In many cases, the investigation mode is a usability test.

The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.

TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.

Is eye tracking via webcam possible? We investigate new technologies related to eye movement mapping.

Co-design activity for the organization of contents, which makes listening a concrete approach with tangible results.

What are cognitive biases? Can we recognize them? Do they influence our work, and the perception of our product or our communication messages?

Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.

In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.

Second chapter of the trilogy starring Professor John Smith, of the Psychology of Cognitive Processes faculty at Boston University. The arrival in Milan with Fred Livingstone, and the meeting with Ludovico Macchi.

Social distancing, smart working; have led to the widespread use of communication and aesthetic tools such as webinars, and workshops.

The way to regain decision-making freedom, free will, in living one's life, passes through an awareness of a problem, called deprivation of the cultural ego and subjection to three social states that place themselves above the lower layer, the masses.

Integrating psychology and user experience is the basis of our mixed methods approach that integrates experiential tests with quantitative analysis models, in order to obtain a complete and objective view of people's experience.

In addition to understanding what people are looking for, how and how they behave online, we can identify and provide companies with the reason for certain behaviors and choices.

User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?