Wellbeing and efficacy of anti-aging creams: people’s experiences
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
1' reading time
Words matter, but it’s the tone of voice that creates authentic connections
The importance of a tone of voice adapted to different marketing communication channels, to establish meaningful connections with the public.
1' reading time
Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
2' reading time
The importance of brand association and listening in design
How the art of creating a meaningful brand association goes beyond the surface of aesthetics and is intertwined with listening to people.
2' reading time
The power of rebranding: involving people in the transformation process
Rebranding: involving people in the transformation process increases emotional connection, achieves lasting results and creates an authentic identity.
2' reading time
Reducing the paradox of choice by involving people
Involving people allows you to understand their precious point of view to choose and organize information in a clear, simple and direct way.
2' reading time
The power of logo design: creating a memorable visual identity
How to create successful logos that will be a hallmark of a brand identity for many years to come.
2' reading time
Linkedin Ads for B2B: people always at the center
LinkedIn Ads campaigns can help B2B companies reach their target audience accurately and effectively.
2' reading time
Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
2' reading time
The importance of listening on social media
Social Listening: active listening to the public and data analysis to optimize marketing strategies on social networks and reach business opportunities.
2' reading time
Digital marketing: what awaits us in the next 5 years
The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.
11' reading time
Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
1' reading time
Difference between UI and UX: how User Interface and User Experience guarantee a successful digital product
Difference between UI and UX: the importance of an attractive and functional design, and a satisfying user experience, for a successful digital product.
2' reading time
Digital accessibility: what it means to design for everyone
Inclusive design: the importance of digital accessibility and our approach to designing web products and services accessible to all.
1' reading time
Today we know something more about the human being.
Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.
3' reading time
Baci Perugina with TSW: how experience affects product evaluation
How product experience influences brand perception: what values are associated with chocolates and how do they change after tasting them?
1' reading time