In physical retail, the brand experience takes shape: in-store research helps us observe behaviors, frictions, and signals that the data doesn't reveal.
When a global brand chooses to observe how people experience digital, research becomes a space for shared understanding. This is what happened in the project we created for Armani.
We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.
Research project conducted by TSW in Mondadori Store bookshops. Observing the in-store experience by examining storefronts, atmosphere, and personal interactions.
Anti-aging creams can improve psychophysiological well-being. This is demonstrated by a study that combines objective data and personal experiences of the participants.
Psychophysiological analysis of the WINDTRE commercial: lost attention, negative emotional response and low percentage of recall of the promotional offer.
Sound branding defines the sonic identity of a brand. Listening experience in the use of products and services impacts on people's experience and perception.
TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.