Online shopping in the Amazon times…
Shopping online with home delivery: a survey on three organised large-scale distribution brands to understand how Amazon affects our online shopping experiences.
3' reading time
The Millennials in 2018: characteristics and evolution of people born between 1980 and 1995
Millennials: Who are they and how did they change. The generation born between 1980 and 1995, the first target with high digital knowledge.
6' reading time
From data to people: the importance of Data Strategy
People and data: how Digital Strategy improves user life. Reality is increasingly linked to the data lurking in our smallest daily actions, and to the precious information that they reveal to us.
3' reading time
The Dream, an ineffable reality that can subconsciously condition the everyday and the Decision Marketing process
A purely scientific analysis that scours the knowledge handed down so far about the nature of the dream, which analyzes a whole series of possible scenarios always aimed at the resolution and control of a topic probably still quite obscure in the world of Marketing.
15' reading time
Face Reading: the silent interview by Leonardo Di Caprio
After 22 years waiting, Leonardo Di Caprio finally wins the Oscar. But what does his facial expression say? An emotion analysis.
2' reading time
Neuromarketing and Decision Making
What kind of variables influence our choices? The context and the way in which information is presented are important, but emotions are significant too.
3' reading time
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