TSW at the MBM of the University of Padua: lesson on scientific methodology applied to the cosmetics sector, to test creams and personal care products.
Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.
The application of neuroscientific techniques to the study of consumer reactions: between "scientific value" and "fake news",
the birth of an "approach", the Neuromarketing, which for us focuses on the person.
TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.
What kind of role has the emotional factor in the different phases of Customer Journey? Is it possibile to measure its influence on buying, research and evaluation?