Does the packaging of a product influence our purchasing decisions?
Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.
4' reading time
TSW and Volkswagen: improving any product or service with people’s opinions
The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.
2' reading time
Programmatic & Marketing Automation, for a more human Adv
We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.
3' reading time
TSW XP Lab a BRANDY: customer experience ed emozioni per i brand lifestyle
TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.
1' reading time
Beyond marketing: to Neuromarketing and beyond
There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.
3' reading time
TSW with WIRED to measure the emotions of the Wired Next Fest 2016
TSW will be partner of Wired Next Fest 2016, that will take place from 27th to 29th May at Indro Montanelli Gardens in Milan.
2' reading time
Expert analysis and heuristic analysis: a usability check-up
Combine expert analysis and heuristic analysis to exploit their strengths in synergy, with the aim of understanding what is wrong with a website.
2' reading time
The added value of neuromarketing in improving the effectiveness of an advertisement
What happens if the brand image perceived by users differs from the one communicated by advertising? How can we measure effectiveness?
3' reading time
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