#History

Packaging design is a fundamental element in determining a purchase: TSW has conducted a study to understand how much it counts in buying organic pasta.

The carmaker Volkswagen, has called in TSW to help investigate people's responses to two different experiences from the VW brand universe: the advert for the sixth generation Polo and the group’s car customisation online configurator.

We were at the seminar on Programmatic & Marketing Automation organized by IAB Italia. Here's what we learned, between the importance of data and creativity.

TSW XP Lab sarà presente all'evento BRANDY 2016 organizzato da Quintegia, che si terrà il 19 e 20 Ottobre agli East End Studios di Milano. Ecco di cosa si parlerà e quale sarà il ruolo dell'Experience Box di TSW.

There are many aspects that influence consumer decisions. But how do you know them? Neuromarketing can give us some more answers.

TSW will be partner of Wired Next Fest 2016, that will take place from 27th to 29th May at Indro Montanelli Gardens in Milan.

Combine expert analysis and heuristic analysis to exploit their strengths in synergy, with the aim of understanding what is wrong with a website.

What happens if the brand image perceived by users differs from the one communicated by advertising? How can we measure effectiveness?

Brand assets are influenced by the usability of the touchpoints. TSW approach to usability is measuring the mood of people.