#Laboratories

How Service Design can make healthcare more human by designing care pathways that are clear, accessible, and centered on patients, caregivers, and professionals.

How we studied Bottega Veneta's e-commerce experience in Italy, the United States, Japan, and Korea, to transform behaviors, expectations, and perceptions into opportunities for improvement.

TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.

In TSW laboratories, modular and welcoming spaces encourage listening and codesign, driving product and service innovation through experiences.

We measure emotions live: discover how we overcome traditional limitations with advanced technologies for deeper and more objective emotional analysis.

TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.

A recent global tech shutdown has exposed our dependence on technology. At TSW, we reflect on how to balance innovation and human empathy.

TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.

Experience marketing is a revolution that puts customer experience first. Design together to achieve common goals.

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.

The project for Unifarco had the aim of conveying the most relevant information on the labels of cosmetic products in the best possible way.

In every place there are people and therefore stories to listen to in order to design better experiences together. This is why the TSW mobile laboratory was born.

Open places: the opportunity to come and visit us to better understand the approach we carry out in our laboratories where you will find our researchers who confront themselves every day with the reality of people’s lives.

The approach that distinguishes TSW has always aimed at sharing, listening, dialogue, confrontation, co-creation of experiences.

From the union of Marketing and Anthropology, a new approach is born that puts people at the center and allows us to analyze their needs and desires.

Can we know what do people feel when they interact with brands? The answer is yes and we describe that on our new TSW XP Lab website.