#qualitative research

Grimaldi Immobiliare revamps its website with TSW: the goal is to create an intuitive and accessible digital experience, designed by listening to users and agencies to facilitate the search and listing of properties throughout Italy.

TSW investigates how AI influences brand experience and brand trust, putting people and their choices at the center of research.

TSW with Old Wild West, new digital strategy with focus on listening and customer engagement for authentic and shared experiences.

TSW explores the connection between quality and brand in the Spirits sector, revealing how perceptions influence the choices of bartenders and consumers.

KIKO Milano with TSW, revolutionizing the in-store experience in beauty retail by listening to customers and optimizing stores for memorable experiences.

Time is precious. A well-designed user experience can deliver value and improve the quality of daily life.

TSW is working with customers from leading chocolate brands to rethink the brand and product experience and improve omnichannel interaction.

A journey into the heart of Piedmont to explore biomass heating, between tradition, identity and sustainability, and promote a greener future.

TSW offers companies the opportunity to truly understand their customers' needs through continuous research and active listening.

Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.

TSW conducted an employee assessment for Forel Spa, collecting valuable voices for the company in order to enhance well-being and collaboration.

Meaning of design, combination of beauty and functionality. The aspect of intuition and sensitivity, synergistic with listening and data validation.

Only 8% of Italian companies adopt a mature customer-centric approach. TSW drives lasting relationships and success with personalized B2B experiences.

User experience optimization: Mouseflow and usability tests integrated with listening to people for a complete view and targeted improvements.

What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?

In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.