Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think.
The word comes from the Latin uti use, simple then.
Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?
Through an Implicit Association Test we analyzed the brand identities of two important automotive brand, in order to understand how people perceive them.