Creating lasting connections with Emotional Design
Emotional Design creates digital products and services that meet user needs and generate lasting engagement and connections.
2' reading time
Qualitative or quantitative usability tests: what’s the difference?
What is the most suitable type of usability test for a company's needs to obtain high-quality information about the usability of a product/service?
1' reading time
Digital accessibility: what it means to design for everyone
Inclusive design: the importance of digital accessibility and our approach to designing web products and services accessible to all.
1' reading time
The role of ChatGPT in designing valuable experiences
What is the role of ChatGPT for designing valuable experiences in future digital communication?
2' reading time
Why listening to people makes the difference in business
In knowing as much as possible the people to whom the products and services are aimed, a fundamental element is missing, the voice of the people.
5' reading time
How brand perception changes depending on cognitive load and emotional intensity during navigation
Our investigation activity regarding the cognitive load of a digital experience, conducted without interruptions and divisions by tasks.
3' reading time
Haier: continues the research activity to improve the product experience
We have been collaborating with Haier for several years in order to improve the user experience of its electronic and digital products.
2' reading time
Pampers: co-design activities to improve the experience for mothers
The co-design activity continues to make the Pampers app closer to the needs of mothers and therefore improve their experience.
2' reading time
Cetif: the new website designed together with people
The new site created for Cetif is an example of participatory design to improve people's online experience.
4' reading time
Forel: improving the man-machine interface together with manufacturers and end users
Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.
1' reading time
What is user experience?
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
27' reading time
What is neuromarketing?
Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.
18' reading time
Usability test: what it really is and why it has nothing to do with contingent use, but with people’s experiences.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think. The word comes from the Latin uti use, simple then. Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
6' reading time
The pervasiveness of marketing experience
Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?
4' reading time
TSW and Widiba: an online bank that grew from listening
TSW and Widiba: a partnership that began in 2013 and has developed over the years as a continuous working relationship.
1' reading time
Neuroergonomics and Human Experience: University of Granada and University of Leeds launch new international academic collaborations with TSW
TSW initiates two important scientific collaborations with the University of Granada and the Leeds School of Electronic and Electrical Engineering.
1' reading time
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