Research project to improve the user experience of the machine interface, together with manufacturers of glass processing solutions and their customers.
User experience and consumer experience are expressions which we frequently encounter, but what is the experience of which we speak and when we say that we take care of it to improve its quality? What aspects do we register or take into consideration?
Neuromarketing is a branch of neuroeconomics that fuses traditional marketing with neurology and psychology, but the interesting part is that it unequivocally focuses on people.
Usability is a beautiful concept, more than the term and its use, or abuse, make us think.
The word comes from the Latin uti use, simple then.
Not really, because the meaning of this term is often neglected or reduced to its daily meaning of using something, the habit of the act or being the usual thing itself.
Are the effects of the use of the art work limited at the time of the exhibition? Or does the emotional involvement resulting from that experience last over time and integrate into the experience?