Brands and people closer: how Customer Match enhances targeting on Google Ads
How to maximize the potential of targeting with Customer Match on Google Ads and bring customers closer to your brand in a targeted and personalized way.
2' reading time
Digital marketing as an empathetic language
Empathetic digital marketing transforms online connections into authentic experiences and wins trust and attention in today's digital landscape.
2' reading time
Accessibility: the watchword of Google Merchant Center Next
Google Merchant Center Next, more accessible for small businesses. Intuitive interface and innovations such as Product Studio and predictive analytics.
2' reading time
Search experience: Google SGE (Search Generative Experience)
Google SGE (Search Generative Experience). Let's see how this AI-powered innovation redefines online search and SEO strategies.
6' reading time
Unconventional Marketing: advertising that becomes an experience
Unconventional Marketing transforms advertising into engaging experiences to improve brand perception and build authentic relationships.
1' reading time
IED and TSW: listening and optimization for an improved user experience
How the strategic partnership with TSW has allowed the European Institute of Design to work effectively on its digital success.
2' reading time
Social media management: can it contribute to company growth?
Social media management is essential for the growth of a company in brand awareness, public involvement, increased site traffic and sales.
4' reading time
Personalization and intrusiveness of online advertising for people
The challenge of personalized online advertising, while respecting privacy. User preferences and non-intrusive strategies.
5' reading time
SEO today and tomorrow: Italian companies and listening to people
SEO is now an obligatory step in marketing. Importance of being visible on search engines, challenges of corporate education, and future trends.
6' reading time
TSW with Banca Progetto: promoting Conto Key on TV, print and digital
TSW with Banca Progetto for the positioning of Conto Key on the savings market, with a complete marketing strategy and data analysis.
2' reading time
Lead Ads: establishing listening and strengthening the bond between people and brands
Make the best use of Meta Lead Ads by collecting contact information and personalizing the user experience to maximize results and conversions.
2' reading time
Advertising on Snapchat: why invest in this platform?
Advertising on Snapchat: engagement and benefits. Effectiveness in reaching young audiences. Analysis data for targeted strategies. Challenges and solutions.
1' reading time
Retargeting and remarketing: beyond technology to develop authentic connections
Differences between retargeting and remarketing in online marketing, strategies that create authentic connections with your audience and increase brand loyalty.
1' reading time
Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
Follower acquisition campaigns: do they still exist?
Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.
3' reading time
Social selling on LinkedIn: how to use Sales Navigator
Everything you need to know about Sales Navigator, a tool specifically designed to manage social selling activities in an organized and efficient way.
3' reading time
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