Advertising on Snapchat: why invest in this platform?
Advertising on Snapchat: engagement and benefits. Effectiveness in reaching young audiences. Analysis data for targeted strategies. Challenges and solutions.
1' reading time
Retargeting and remarketing: beyond technology to develop authentic connections
Differences between retargeting and remarketing in online marketing, strategies that create authentic connections with your audience and increase brand loyalty.
1' reading time
Anticipate people’s needs with predictive and prescriptive analytics
The precious support of predictive and prescriptive analysis to create better experiences, improve business effectiveness and effectively treat human resources.
4' reading time
Follower acquisition campaigns: do they still exist?
Is it still useful and does it make sense to activate specific campaigns for fanbase growth? In which cases is it advisable to do this? And on which platforms? Let's see it together.
3' reading time
Social selling on LinkedIn: how to use Sales Navigator
Everything you need to know about Sales Navigator, a tool specifically designed to manage social selling activities in an organized and efficient way.
3' reading time
Native advertising: what it is and how to optimize it
Native advertising allows you to create relevant content, monitor metrics and customize ads to reach your target audience.
2' reading time
Linkedin Ads for B2B: people always at the center
LinkedIn Ads campaigns can help B2B companies reach their target audience accurately and effectively.
2' reading time
How to create an effective landing page? 10 rules for design
Creating an effective landing page: 10 rules to maximize conversions. Effective ads thanks to cta, content consistency and mobile-friendly design.
3' reading time
Google Marketing Live 2023: the future is built on AI
The main news of Google Marketing Live 2023: new campaigns, updated targeting and new types of ads, all driven by AI.
2' reading time
Display campaigns: how to make them effective by listening to people
How to make display campaigns more effective using user listening techniques and tools such as Eye Tracking.
2' reading time
Pinterest towards Social Commerce: the collaboration with Amazon
Pinterest and Amazon team up to simplify user purchases and offer new opportunities for digital advertising. Let's see the available Campaign Formats.
1' reading time
Digital marketing: what awaits us in the next 5 years
The digital marketing of the next 5 years: from artificial intelligence to personalization, here's how companies will increase their online visibility.
11' reading time
Digital ADV and automation: Meta’s Advantage+ Shopping campaign
Google and Meta have created new technological solutions to automatically optimize campaigns based on the people who see and interact with them.
2' reading time
UniCredit: the best online adv campaign designed with customers and their experiences.
For TSW's approach, good design means involving customers and their experiences. This research was applied to UniCredit’s online adv.
1' reading time
Google Ads Performance Max: maximize ad campaigns by listening to people with machine learning
Google Performance Max is a tool that aims to speak to the right people for the message you want to communicate with ad campaigns.
3' reading time
Proximity Marketing: why it is so important for Digital Marketing
The fifth P, Proximity, of Proximity Marketing, now an essential tool for Digital Marketing and Shopping Experience.
4' reading time